At this point, we have everything we need to start doing the real work. What defines real work often depends on the scope of the project. It could mean jumping into some information architecture, or sketching some layout ideas, or jumping straight into HTML and CSS. Whatever it is, this is when we start doing it.

You may not hear from us for a few days during this part of the project. For longer projects, our vow of silence may last 5, 10, or even 15 days. You’re free to email and ask for a status update, but rest assured: our silence does not mean we’ve stopped working. In fact, our silence is usually a great sign of progress. It usually means we’re in the zone.